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Showrooms

Design-led architecture for a distinctive brand presence in a permanent setting for product and sales.

Who It Is For

For manufacturers, brands, dealer networks and retailers that need more than a neutral sales floor — a distinctive environment for engaging customers, professional audiences and partners.

What the Client Buys

One defined commission: a single showroom. An Expo Playbook, rollout across a network, display development, procurement and implementation management are not automatically included.

Outcome

A space where architecture helps the product be seen, compared and understood, while the brand is expressed consistently through the visitor journey, materials, lighting and detail.

Process

  1. Immersion in the brand, product logic and audiences.
  2. Assessment of the site, timeline, budget and delivery route.
  3. Concept, space planning and visualisations.
  4. A project package with an agreed level of documentation.
  5. Selection of the procurement model for each category.
  6. Design supervision or implementation management as separate modules.

Accelerated Delivery

For suitable sites, core elements can be manufactured off-site and installed within a compressed programme. This is not a universal guarantee: dimensions, logistics, engineering interfaces, access and landlord requirements must be checked first.

Procurement

At the outset, one of three models is selected: supply by the studio’s procurement team for specific categories; paid procurement management; or client-led purchasing based on the project documentation.

Scaling

If the brief extends beyond one site and requires rules for a network, that is a separate product — an Expo Playbook or a spatial brand-presence system.

Selected Showrooms

When Another Format Is a Better Fit

If the task calls only for cosmetic styling of an existing space, standard furniture procurement or rapid replication of an existing showroom without a new architectural brief, a full bespoke project may be excessive.

Next Step

Send us the address, area, planned opening date, current brand materials, product range and indicative budget. We will propose the right project and delivery route.

Discuss Your Project

The name Zariza

Engraving of historic Tsaritsyn by Adam Olearius, 1636

In 1663, a book by Adam Olearius, a German scholar and secretary to the Holstein embassy to Russia and Persia, included a plate with six engraved views of Russian cities.

Tetus, Samara, Soratof, Zariza, Tzornogar, Kusmamedianski. Olearius passed Tsaritsyn on 6 September 1636.

Partners and clients sometimes jokingly associate our name with royalty. We do not mind, although for us it is rooted above all in the history of a place.

The city’s name is associated with the Tsaritsa River. One explanation traces it to the Turkic “sary-su”, meaning “yellow river”; another links it to “yellow sand”.

The fortress in the engraving stands at a meeting of currents: goods and embassies travelled along the river, and routes crossed here. This image resonates with us. Design and implementation also form a system of many factors, whose parts need to work together.

The studio’s name is tied to the history of Tsaritsyn, a city at the confluence of the Volga and Tsaritsa rivers. Our first office opened here, near the Architecture University. The studio began work on 21 December 2012, the day a 5,125-year cycle of the Maya calendar came to a close.

“Art” was added later, when we registered the domain. The name retains our connection to our place of origin, while the studio’s work has long reached beyond its geography.

Brand Identity

Brand identity is a combination of visual, verbal, and emotional characteristics that make your brand recognizable and unique. It is a holistic system of meanings, images, and values that reflects the essence of the company and shapes how it is perceived by the audience.