LANORS Fuse — Uniting the Visible and the Hidden
LANORS — a manufacturer of high-grade smooth interior paints, decorative finishes, and curated, small-batch wallpaper collections.
Moscow, Interior Design Centre “ExpoStroy” on Nakhimovsky Prospekt. Exposition No. 247 (a permanent display hall for materials and solutions).
A new hall from scratch under an open brief: the footprint and product categories were given; everything else is authorial design. The goal is a memorable display that reads instantly from the aisles and draws visitors in.
The route moves from façade to content: the eye catches the outer contour; inside, light axes and focal points take over. Signage is discreet—architecture, lighting rhythm, and repeated joints do the work.
A client with a strong product line and fast communication. Key decisions were approved promptly; we led the project end-to-end—from concept and documentation to light tuning and handover.
The Fuse principle treats “packaging” and “product” as equals. The outer contour acts as packaging, setting expectations; the interior confirms them through quality and a clear logic of display.
The perimeter forms a single “body”; inside, distinct zones by category: smooth paints, decorative finishes, and select wallpaper lines. Fixture materials and optics merge the whole into one coherent image.
All structures were prefabricated off site by partner contractors (about two months): podium, walls, ceiling beams, mounting joints, and display carriers.
Installation at ExpoStroy took around two weeks: geometry assembly, painting and finishes, lighting installation and calibration with the authors. Doing the bulk off site sharply reduced downtime for the rented floor.
Amid many neighbouring displays, the LANORS space stands out with a crisp silhouette and clear logic. The façade captures attention instantly; inside, lucid scenarios let the product speak for itself.
A coherent, disciplined solution that underscores the brand’s aesthetics and strengthens recognition.
