Orac Academy Showroom at Vorsino Industrial Park
Orac Decor — a Belgian manufacturer of interior mouldings, presenting the New Classic collection first introduced at Heimtextil 2020.
Vorsino Industrial Park, Orac Decor Factory, Russia
To create a space that functions simultaneously as a training center, exhibition, and professional inspiration hub. The goal was to demonstrate the diverse applications of Orac elements — naturally, precisely, and expressively.
The project was developed in parallel with the New Classic collection, allowing the team to work directly with prototypes and contribute to shaping the brand’s new visual language.
Within a tight schedule, full-scale interior scenes were constructed — rich in examples of both unconventional and practical product use. The focus was on details that reveal the collection’s aesthetic and engineering sophistication.
Orac granted access to the unreleased collection and accompanied the project from concept to launch. The presence of Belgian and Russian teams at the opening emphasized the importance of this space in the brand’s international strategy.
The concept rested on three core principles:
Execution took around three months. Ceilings, window reveals, air ducts, lighting, and complex decorative features were installed — all carefully adapted to the local context and structural specifics.
Orac Academy is more than a showroom — it’s a stage for architectural thinking and dialogue. Here, the product is not on display, it interacts with space.
The Academy became a new growth point for the brand in Russia and a key destination for the professional community — a place where form and meaning speak the same language.
