Renovation of the Giulia Novars showroom at Taganka.
Giulia Novars — a premium Russian furniture manufacturer, recipient of prestigious awards including the Red Dot, and participant in international exhibitions such as Salone del Mobile.
Moscow, Marksistskaya Street, 5 — Giulia Novars showroom, 160 m².
To completely rethink the showroom space by dismantling outdated engineering systems and interior elements. To integrate advanced technical and aesthetic solutions that highlight the brand’s status while creating a comfortable, inspiring environment.
The project focused on a deep transformation of the interior, integrating contemporary engineering solutions. The reconstructed ceiling now houses a ducted air conditioning system and a DALI-controlled track lighting setup. Three key lighting scenarios were developed for different uses:
Lighting and climate are controlled via a smart home system with remote access capability.
Anna Zvereva and the Giulia Novars Taganka team were actively engaged throughout all stages of the renovation, contributing ideas that enhanced both the functionality and the aesthetic coherence of the project.
The architectural concept embodies technological elegance:
The renovation was carried out with intensity and precision: dismantling outdated elements, installing new infrastructure, and performing finish and decorative works — all within a tight timeframe and with close attention to detail.
The renovated Giulia Novars showroom became a space where technology meets refinement. It is not just a display zone, but a setting where ideas are born, professional dialogue unfolds, and meaningful interaction takes place.
The renewed interior clearly articulates the brand’s philosophy and strengthens its position in the premium furniture market.
