Profildoors entrance door showroom in the Rumyantsevo Business Park
Profildoors — a premium entrance door manufacturer launching a new line of aluminum doors into the interior design market.
Moscow, Rumyantsevo Business Park
Create a compact yet expressive space capable of conveying to the design community the value and aesthetic of next-generation entrance doors. It was essential to highlight their architectural integrity and price point while ensuring visual and emotional engagement.
The showroom facade is styled as a fragment of a private residence: copper-clad portal frames open at an angle, referencing contemporary architectural techniques. Landscape bollard‐lights and a partition form an intimate zone, isolated from the shopping centre’s bustle. Inside, the interior evokes an Italian courtyard: a deep blue backdrop, light‐wood woven furniture, and mirrors behind the exhibits that reflect light. Some doors were painted specifically to our brief.
The client entrusted us with creating the first brand‐image space for the new product line, supported the development of bespoke solutions, and approved the key exhibition elements.
The central concept is the entrance as a status symbol. The space must function not only as a product showcase but also as a vision of possible future living. Mirrors positioned behind the doors expand perspective, reinforcing the metaphor of transition and infinity.
Custom copper portal frames and partitions with geometric openings were installed; interior finishes, decorative painting, furniture arrangement, door installation, and mirror panels were completed.
The showroom does more than display doors; it lets visitors feel the imprint these doors leave on a home’s architecture and perception.
