РУEN
A table with woven chairs in front of a burgundy door in the dark Blu Brass Depth Profildoors showroom.

Name of the project

Profildoors entrance door showroom in the Rumyantsevo Business Park

Main character

Profildoors — a premium entrance door manufacturer launching a new line of aluminum doors into the interior design market.

Setting

Moscow, Rumyantsevo Business Park

Blu Brass Depth Showroom

Objective

Create a compact yet expressive space capable of conveying to the design community the value and aesthetic of next-generation entrance doors. It was essential to highlight their architectural integrity and price point while ensuring visual and emotional engagement.

Conceptual scenario

The showroom facade is styled as a fragment of a private residence: copper-clad portal frames open at an angle, referencing contemporary architectural techniques. Landscape bollard‐lights and a partition form an intimate zone, isolated from the shopping centre’s bustle. Inside, the interior evokes an Italian courtyard: a deep blue backdrop, light‐wood woven furniture, and mirrors behind the exhibits that reflect light. Some doors were painted specifically to our brief.

Client’s role in the project

The client entrusted us with creating the first brand‐image space for the new product line, supported the development of bespoke solutions, and approved the key exhibition elements.

  1. A table with woven chairs in front of a burgundy door in the dark Blu Brass Depth Profildoors showroom.
  2. A glazed entrance door with long black handles in a brass-finished portal.
  3. A grey ribbed entrance door in a brass-finished portal.
  4. A burgundy double door beside a wooden table and a potted tree in the showroom.
  5. A wood-effect door with a dark horizontal insert in a showroom alcove.
  6. A burgundy double door between a wooden table and two potted trees.
  7. A wooden table with woven chairs among the door displays of the dark showroom.
  8. A front view of a burgundy door behind a table and chairs in the showroom.
  9. The Blu Brass Depth Profildoors showroom frontage inside a shopping centre.

Architecture of the idea

The central concept is the entrance as a status symbol. The space must function not only as a product showcase but also as a vision of possible future living. Mirrors positioned behind the doors expand perspective, reinforcing the metaphor of transition and infinity.

On site

Custom copper portal frames and partitions with geometric openings were installed; interior finishes, decorative painting, furniture arrangement, door installation, and mirror panels were completed.

Details and meanings

  • Copper portals with angled geometry;
  • Mirrors behind doors create an optical play;
  • Large table for comfortable meetings and project work;
  • Carefully selected colour accents in furniture and finishes.
  1. The Profildoors showroom frontage with its central entrance closed between blue and grey doors.
  2. The Profildoors showroom frontage with an open entrance and a burgundy door at the far end.

Final result

The showroom does more than display doors; it lets visitors feel the imprint these doors leave on a home’s architecture and perception.

Other case studies

The name Zariza

Engraving of historic Tsaritsyn by Adam Olearius, 1636

In 1663, a book by Adam Olearius, a German scholar and secretary to the Holstein embassy to Russia and Persia, included a plate with six engraved views of Russian cities.

Tetus, Samara, Soratof, Zariza, Tzornogar, Kusmamedianski. Olearius passed Tsaritsyn on 6 September 1636.

Partners and clients sometimes jokingly associate our name with royalty. We do not mind, although for us it is rooted above all in the history of a place.

The city’s name is associated with the Tsaritsa River. One explanation traces it to the Turkic “sary-su”, meaning “yellow river”; another links it to “yellow sand”.

The fortress in the engraving stands at a meeting of currents: goods and embassies travelled along the river, and routes crossed here. This image resonates with us. Design and implementation also form a system of many factors, whose parts need to work together.

The studio’s name is tied to the history of Tsaritsyn, a city at the confluence of the Volga and Tsaritsa rivers. Our first office opened here, near the Architecture University. The studio began work on 21 December 2012, the day a 5,125-year cycle of the Maya calendar came to a close.

“Art” was added later, when we registered the domain. The name retains our connection to our place of origin, while the studio’s work has long reached beyond its geography.

Brand Identity

Brand identity is a combination of visual, verbal, and emotional characteristics that make your brand recognizable and unique. It is a holistic system of meanings, images, and values that reflects the essence of the company and shapes how it is perceived by the audience.