РУEN
A dark corridor in the Fabrique d’Art Profildoors showroom with doors on both sides and a mosaic door at the far end.

Name of the project

Profildoors showroom — renovated interior of the factory in Moscow.

Main character

Profildoors — a manufacturer of doors and interior partitions.

Setting

Moscow — Profildoors factory showroom, 400 m².

Fabrique d’Art showroom for Profildoors

Objective

To refresh the showroom interior without major structural changes, enhancing the visual presentation of the products and creating an inspiring atmosphere for professional designers.

Conceptual scenario

The project was carried out at an accelerated pace, with design and finishing work happening in parallel. The main goal was to create a unified, cohesive space with a striking central accent — an art zone highlighted by a unique door clad in handcrafted Italian tiles. The composition is enhanced by minimalist, precisely calibrated lighting that directs focus to the doors.

Client’s role in the project

The Profildoors factory acted not just as a client but as a co-creator, producing custom furniture and decorative elements — including a specially designed "plane" bench and the central art piece.

  1. Blue and wood-finished doors against a black wall in the Fabrique d’Art Profildoors showroom.
  2. A lit white door beside a ribbed-glass partition in the showroom.
  3. A showroom corridor with glass partitions and white doors at the far end.
  4. A symmetrical passage between white doors leading to a blue bench against a dark wall.
  5. A dark door with a textured metallic surface beside a potted plant.
  6. A grey panelled double door in the foreground of a dark corridor.
  7. A decorative copper fire hydrant beside a black wall among the door displays.
  8. A blurred figure walks towards a white double door in a corridor with a glass wall.

Architecture of the idea

The concept is built around emotional and visual impact, achieved through:

  • A clearly articulated central art object.
  • Harmonious color and texture combinations.
  • A carefully constructed intimate atmosphere accentuated by lighting.

On site

The project was completed within a single month, including architectural refinements, installation of the art zone, lighting configuration, and new surface treatments.

Details and meanings

  • Art door clad in handcrafted Italian tiles with custom-selected tones.
  • Factory-produced custom furniture, including the “plane” bench.
  • Lighting scenarios designed for intimate events and designer gatherings.
  • Existing door models were adapted to fit the updated spatial concept.
A woman in a black dress sits on a stepped platform in front of a tall mosaic door.

Final result

The Profildoors showroom became a magnetic destination for designers and the interior design community. The architectural and lighting solutions emphasize each product detail, fostering an environment for creativity and meaningful professional exchange. This new space does more than showcase the factory's products — it nurtures fresh ideas and thoughtful dialogue.

Other case studies

The name Zariza

Engraving of historic Tsaritsyn by Adam Olearius, 1636

In 1663, a book by Adam Olearius, a German scholar and secretary to the Holstein embassy to Russia and Persia, included a plate with six engraved views of Russian cities.

Tetus, Samara, Soratof, Zariza, Tzornogar, Kusmamedianski. Olearius passed Tsaritsyn on 6 September 1636.

Partners and clients sometimes jokingly associate our name with royalty. We do not mind, although for us it is rooted above all in the history of a place.

The city’s name is associated with the Tsaritsa River. One explanation traces it to the Turkic “sary-su”, meaning “yellow river”; another links it to “yellow sand”.

The fortress in the engraving stands at a meeting of currents: goods and embassies travelled along the river, and routes crossed here. This image resonates with us. Design and implementation also form a system of many factors, whose parts need to work together.

The studio’s name is tied to the history of Tsaritsyn, a city at the confluence of the Volga and Tsaritsa rivers. Our first office opened here, near the Architecture University. The studio began work on 21 December 2012, the day a 5,125-year cycle of the Maya calendar came to a close.

“Art” was added later, when we registered the domain. The name retains our connection to our place of origin, while the studio’s work has long reached beyond its geography.

Brand Identity

Brand identity is a combination of visual, verbal, and emotional characteristics that make your brand recognizable and unique. It is a holistic system of meanings, images, and values that reflects the essence of the company and shapes how it is perceived by the audience.