РУEN
Private Circle — dining area with two chandeliers and a painting

Name of the project

Private Circle

Main character

An apartment in the Vishnyovy Sad residential complex in Moscow

Setting

Mosfilmovskaya Street, Moscow

Private Circle

Description

Classical order allows a few liberties here. Wood panelling gives the apartment the substance of a city home with a history. Contemporary art and furniture design bring a gentle irony to this architecture: familiar forms take on an unexpected reading, and the restrained backdrop accommodates bold juxtapositions.

This approach to tradition leaves room for freedom of personal choice. Objects are allowed to differ from one another, draw attention and surprise. The interior’s unity comes from the proportions and rhythm of the wood finishes, allowing the furnishings to be diverse.

  1. Private Circle — overall view of the living and dining areas
  2. Private Circle — view from the kitchen island towards the dining area and windows
  3. Private Circle — kitchen island by the window
  4. Private Circle — passage with wood panelling and a console table
  5. Private Circle — dining area with two chandeliers and a painting

The name “Private Circle” also speaks of conversation. The large table suggests company and an evening devoted entirely to talking. Art becomes part of everyday life alongside ordinary activities at home. This apartment has room for ceremony and the freedom to feel at ease.

  1. Private Circle — bedroom with a painting above the headboard
  2. Private Circle — dressing room and a view into the bathroom
  3. Private Circle — washbasin area by panoramic windows

Other case studies

The name Zariza

Engraving of historic Tsaritsyn by Adam Olearius, 1636

In 1663, a book by Adam Olearius, a German scholar and secretary to the Holstein embassy to Russia and Persia, included a plate with six engraved views of Russian cities.

Tetus, Samara, Soratof, Zariza, Tzornogar, Kusmamedianski. Olearius passed Tsaritsyn on 6 September 1636.

Partners and clients sometimes jokingly associate our name with royalty. We do not mind, although for us it is rooted above all in the history of a place.

The city’s name is associated with the Tsaritsa River. One explanation traces it to the Turkic “sary-su”, meaning “yellow river”; another links it to “yellow sand”.

The fortress in the engraving stands at a meeting of currents: goods and embassies travelled along the river, and routes crossed here. This image resonates with us. Design and implementation also form a system of many factors, whose parts need to work together.

The studio’s name is tied to the history of Tsaritsyn, a city at the confluence of the Volga and Tsaritsa rivers. Our first office opened here, near the Architecture University. The studio began work on 21 December 2012, the day a 5,125-year cycle of the Maya calendar came to a close.

“Art” was added later, when we registered the domain. The name retains our connection to our place of origin, while the studio’s work has long reached beyond its geography.

Brand Identity

Brand identity is a combination of visual, verbal, and emotional characteristics that make your brand recognizable and unique. It is a holistic system of meanings, images, and values that reflects the essence of the company and shapes how it is perceived by the audience.