Theatre — a stand for the Lanors brand at MosBuild 2025
Les Ballets Russes wallpaper collection by Lanors
MosBuild 2025, Moscow. An international exhibition of construction and interiors featuring over 1,400 companies from 20 countries across 100,000 m² of exhibition space
To shift perceptions of wallpaper—elevating it from mere background finish to an active protagonist in a theatrical experience. Create an immersive environment where visitors become participants in the performance.
The Theatre stand is orchestrated according to the dramaturgy of theatrical space:
Box Office. The departure point of the journey. Visitors receive not brochures, but symbolic tickets bearing wallpaper samples that open the door to Lanors’s world.
Lanors became full collaborators at every stage of the project. Their trust and joint effort allowed the space to transform into a living dialogue between material and viewer.
The architectural concept is founded on the metaphor of a theatrical stage, where each element of the stand functions as a deliberate act in the performance:
The project was executed with exceptional precision and attention to detail. Every structure, lighting element, and spatial finish was realized at the highest standard thanks to seamless collaboration among the bureau’s team, the client, and contractors.
Key elements that reinforced the concept included:
Lighting Installations and Decorative Elements.
Amplifying visual and emotional impact, underscoring the brand’s philosophy.
The Theatre stand emerged as a striking highlight of MosBuild 2025, drawing the attention of designers and architects. It transcended a conventional exhibition, evolving into a true theatrical production. The space developed its own dramaturgy, where material became the hero of the performance and visitors became its participants.
