Fabrika — a stand for Profildoors at MosBuild 2025
Profildoors — a door manufacturer
MosBuild 2025, Moscow. An international exhibition of construction and interiors featuring over 1,400 companies from 20 countries across 100,000 m² of exhibition space
To shift perception of the Profildoors brand by emphasizing the scale of the factory and its direct connection to the consumer. Create a stand-manifesto that demonstrates the power of modern manufacturing through expressive architectural and artistic elements.
The concept of the Fabrika stand presents an industrial landscape in which every detail conveys the brand philosophy:
A metal spiral staircase serves as the focal point and a symbol of the brand’s continual growth and ambition, also doubling as a photo spot.
Profildoors actively participated at every stage of the project’s implementation. The contribution of the production staff and management—who demonstrated engagement and a creative approach—merits particular note. Special thanks go to Anastasia, the assistant shop manager, for coordinating the production process.
The stand’s architectural concept is based on a clear interplay of materials and symbols:
The spiral staircase expresses the aspiration for growth and development, serving as the focal point and a figurative expression of the company’s strategy.
The project was executed with precision and great attention to detail. Thanks to effective collaboration between the bureau, the client, and contractors, all architectural elements and artistic solutions were realized as closely as possible to the original concept.
Key elements that reinforced the conceptual foundation included:
The Fabrika stand became a significant highlight of MosBuild 2025, emphasizing Profildoors as a brand with distinct character and ambitions. The stand’s space transformed into an expressive manifesto where manufacturing power met an artistic perspective. Guests’ emotional response and extensive coverage in digital media confirmed the success of the concept, which turned production facilities into a living work of art.
