Brass and Flame, 2022
The art zone featured copper facades. The island’s countertop was a heated quartz sand container used to brew coffee.
The mini-panel “Key Points” marked Giulia Novars’ dealer network in Moscow, highlighting places where the product’s quality could be experienced at its fullest. Historic sample pieces from the company’s lab illustrated the brand’s evolutionary design process.
The collaborative effort between the studio and partners resulted in not just a successful project, but a space that embodied creative and productive synergy.
The Giulia Novars stand became a key attraction at ARTDOM 2022. It didn’t merely showcase furniture — it immersed visitors in the evolutionary path of product creation, revealing a story of search and experimentation behind each facade.
This emotional depth — conveyed through form, materials, and spatial interaction — reinforced the brand’s image as a market leader and innovator.